Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 25 ISSUE 1
Written by Jenica CĂLINA, Aurel CĂLINA, Marius-Ionuț GORDAN

The study aims to evaluate and characterize the tourism activity in Alba County as a whole, from the point of view of potential and resources, but the main direction targeted is focused especially on the rural tourism and agritourism activity practiced in principle in tourist and Agritourist guesthouses, but also in other types of structures that have not been exploited to their maximum potential, both at national and local level. In order to bring this aspect to attention, structures such as Inns, Tourist villas, Tourist chalets, Holiday villages, Tourist cottages were also taken into study, structures that we discovered during a preparatory study in France, as being widely used in the development and promotion of rural tourism in general. The research methodology was a classic one, but in which a series of new aspects were also addressed, which aimed at the need to diversify the types of structures used in rural tourism, leading to a diversification of the original and personalized tourist offer, both at the level of Alba County and at the national level. The conclusions highlighted the fact that at the county level, rural tourism activity, but especially agritourism activity in which farmers also practice a primary activity, through which they provide tourists with traditional local products with a very good taste, "the taste of grandparents", is well developed, but insufficiently promoted and exploited to its true potential.

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