Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 25 ISSUE 1
Written by Florin PUIU, Adrian TUREK-RAHOVEANU

This research focuses on consumers' level of interest and perception regarding short supply chains of local agri-food products in the context of rural development. The study aims to analyze a series of aspects regarding the factors that motivate consumers to choose local products, the barriers against the expansion of these short supply chains, and their economic efficiency. Through the case study conducted at the level of the Central Region (Alba and Sibiu counties), theer were also analyzed consumers' perceptions regarding the advantages and disadvantages of these short supply chains, including their impact on prices, product quality, diversity of offer and their accessibility for different consumer groups. The research contributes to the formulation of recommendations for improving and strengthening this type of supply, to support the development of a more sustainable local food economy and to meet consumer requirements and preferences. The findings highlight that interest in local products is often influenced by socio-cultural and economic factors, such as concerns about health and sustainability, but also by the accessibility of these products.

[Read full article] [Citation]