Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 25 ISSUE 3
Written by Abolupe Oluyemi AYANBOYE, Zaccheaus Olaniyi OLUWAFEMI, Adewale Isaac OLUTUMISE, Ahmed Olugbenga BUSARI, Oluwakemi Adeola OBAYELU, Sunday Emmanuel OLUSOLA, Adebola Oluyinka AJIBOYE

This study examined the consumers' preference for fish products types in Iwajowa local Government, Iganna Oyo state, Nigeria. This study used data from a primary source and descriptive statistics such as frequency, mean and percentages were used to the analysed the data collected. It also utilized a Multinomial Logit regression (MNL) Model to determine the consumers' preference. The results showed that about 68% of the respondents were female and approximately 32% were male. The mean age and household size is 35.55±11.01 and 4 ±2 respectively. Result revealed that 57% of the respondents had formal education. About 29%, 31% and 38% of the sampled consumers preferred fresh, smoked and frozen fish respectively. There is no clear-cut distinction in preference for a particular fish product among the consumers and the respondents were not so concerned about the nutritional quality of the fish consumed. The mean income of the respondents was N28,883.72 (USD17.17) per month with a standard deviation of 34,219.02 (USD 20.31). The study revealed that N 1,629.96 (USD 0.97) as the per day expended on fish on average while N1,467.73 (USD 0.87) was on close substitutes. The mean income and amount expended on close substitutes was relatively low among the respondents. Gender, household size, fish price per day, price of fish close substitute, health status and fish quality had significantly effect on the consumers’ behaviour for consumers' preference for fish products consumption. It is recommended that there is need for quick intervention by the government to create awareness to consume fish of a good nutritional quality and a concerted effort to improve the standard of living of the respondents. Fish farming should be encouraged to boost production of fresh fish. This will go a long way to improve fresh fish protein consumption. Fish industries are also advised to incorporate all the identified factors affecting fish preference into their policy.

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