Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 25 ISSUE 3
Written by Dana Elena MURARIU, Stefan MANN

This study complements food projections based on market data by social media analysis. It uses a sample of 162,000 food-related tweets to examine the trends in discourses about different food items. The findings reveal that most discourses intensify in the period 2012-2022, most significantly for milk, followed by fruits. In contrast, beer is the only category showing a significantly negative trend. These results confirm a growing desire to adapt diets to public health requirements.

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