Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 16 ISSUE 2
Written by Daniela CREŢU, Andrei Radu IOVA

In the paper, starting from the more common examples of companies supporting social activities of the communities, we proposed a study of the impact of these activities on the main categories of beneficiaries. As a research method, the quantitative study was used by means of the questionnaire, applied face to face by the interviewers, on a sample of 301 persons, in the period October - December 2015, in the South Muntenia Development Region, from Romania. The responsibility to the society can be a very powerful differentiate element for the companies, as the consumers begin to be more receptive to the messages of those who aim the sustainable development of society than of those who are passive on this aspect and are perceived as having the profit as the sole aim. In Romania, researches were not made on the consumers’ attitude towards the social responsibility of the companies, interviewed persons, they had to be explained the concept in order to participate in the enquiry. Among the responses of the interviewed persons, 82 percent, consider that the companies assume a series of social responsibilities, to the extent that the effects are beneficial for their profit. In conclusion, we can say that the investigated population perceives the organizations as being in the early stage of implementing social responsibility initiatives.

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