Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 16 ISSUE 2
Written by Agatha POPESCU
The paper aimed to determine the concentration and competition degree in Romania's milk market using a sample of the top 10 dairies, their market share in terms of turnover, and Herfindhal-Hirschman Index highest and lowest thresholds and concentration rate. The Herfindhal-Hirschman Index had a low value varying between 597.68 and 484.2602, therefore lower than 1,000, meaning a low concentration degree and a high competition among the companies operating in milk processing industry. As a conclusion, a higher competition among the dairies on this market could be an incentive to find solutions to reduce production and marketing costs by improving the distribution channels.
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