Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 17 ISSUE 2
Written by GÜL M., ÖKTEM H.

The purpose of the study was to examine the marketing structure of sour cherry, to reveal the marketing problems of the sour cherry in the region and to give suggestions to improve the sour cherry production in the region and Turkey. The main material of this study was the primary data to be obtained by survey method from the farmers who produced sour cherry in Sultandağı and Çay districts of Afyonkarahisar and Akşehir and Doğanhisar districts of Konya province. In addition, data was obtained from intermediaries in the marketing channel. Stratified sampling method (Neyman Method) was used to determine the number of samples to be surveyed. The sample size represented the main population was calculated as 138 farmers. Afyonkarahisar province is in the first place with a share of 22% in Turkey sour cherry production. Konya follows Afyonkarahisar with a share of approximately 16%. In the region, 63.04% of farmers was conventional production and 36.96% of them was organic production. The most important problem that producers face with the sour cherry cultivation was the low price. The prices of the sour cherry were determined by the companies. Most of the sour cherry producers sell commissions. The most powerful factor in choosing sour cherry cultivation was the preferred industrial product. Consumption as fresh was very low. The most important threat to sour cherry production in the region is the climate. The frost occurred during the flowering period reduces the yield. The following improvements can be suggested for the production of sour cherry to a better position: increasing the number of facilities processing in the region, increasing the awareness of farmers about producer organization.

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