Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 19 ISSUE 1
Written by Ahmed ABOUD, Mehmet Arif ŞAHİNLİ
The study was done in Ghana. The main objective of the study was to analyze the production, consumption and marketing stages of cocoa in Ghana. A qualitative research approach was adopted for the study. Theoretical studies and literatures related to the study were explored in gathering relevant data required to outline and analyse the attributes necessary for the enhancement of the production, consumption and marketing stages of Ghana’s cocoa industry. Secondary and qualitative data were reviewed and collected from research findings, literature, journals and other publications conducted by the United Nations FAO, International Cocoa Organization (ICCO), Ghana Cocoa Board (COCOBOD), and other individual researchers and organizations. The SWOT analysis revealed a good number of opportunities provided by the external environment and advantages in the internal environment that can be capitalized to enhance the cocoa industry in Ghana. A TOWS analysis matrix was constructed to determine possible strategies that can be adopted to manage the production sector within its environments.
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