Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 19 ISSUE 1
Written by Daniela PLEȘOIANU, Mihaela DAVID, Agatha POPESCU

The study of the tourist activity of an agency requires a careful analysis of all the components of this activity. The role of the tourism agency in tourism activity is the promotion and development of tourist products, this being the most important. The present paper analyzes the main aspects regarding the touristic activity of a tour operator, as well as its organization and functioning (conditions for the marketing of the tourist products, organizational modalities, the main tourist services offered and possibilities for their diversification for promotion and development tourism). In this paper there were mainly analyzed the tourist offerings and the number of foreign tourists arriving through the agency during 2008-2015. This analysis is very necessary in national and international tourism and the travel agency must have the necessary means to continuously upgrade its tourist product offerings. The main activity of the tourism agency both internally and externally, are the total economic and financial results of society, which are largely influenced by the tourism activity, which in turn depends on many conjunctural factors on the domestic and international market. For the detailed analysis of the indicators, we processed data provided by the "Vacanțe Minunate" Agency, related to foreign tourists, during 2008-2015. As a research methodology, we used the data provided by the Vacanțe Minunate Agency, which we processed, analyzed and interpreted, observing the tourist flows provided by the agency.

[Read full article] [Citation]

SPUPOPUPNO1