Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 19 ISSUE 1
Written by Agatha POPESCU, Daniela PLESOIANU

The paper aimed to analyze the demand/offer ratio in the seaside tourism of Romania in the period 2007-2017 based on the official data provided by the National Institute of Statistics. The main indicators taken into account have been: number of units with function for tourist accommodation, number of places (beds), number of beds-days, number of tourist arrivals and overnight stays. The index method, structure index, correlation coefficient and regression analysis allowed to analyze the dynamics of these indicators and the relationships existing among them. The results pointed out an increase by 31.8 % of the arrivals, by 6.4 % of the overnight stays, but also a decrease by 16.7 % of the accommodation units and by 31.7 % of the number of beds. This unbalanced demand/offer ratio was confirmed by the weak correlation and regression analysis as well. The seaside tourism represents 9.8 % in the total accommodation tourism structures, 23.4% in the total number of places and 10.5 % in the total beds-days in Romania's tourism. About 77.7 % of tourism accommodation units and number of beds is represented by hotels, bungalows and tourist villas in Romania's tourism. For balancing the demand/offer ratio in the seaside area, the tourism strategy should be focused on investments in new accommodation units, creating jobs, increasing labour productivity, service quality, the comfort degree, diversifying the leisure and entertainment activities, managing the beaches, means of conveyance, parking places and access roads, and green spaces. In this way, the development of the tourism infrastructure and service quality could become important factors for increasing tourist arrivals and receipts on the Romanian seaside.

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