Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 19 ISSUE 4
Written by Irina-Adriana CHIURCIU, Denisa-Florentina FULGEANU

Improved agricultural activities ensure food security at all levels and Agricultural Development Programme (ADP) in every state in Nigeria is saddled with the responsibilities of ensuring that up to date technologies are disseminated to farmers with a view to eradicating hunger. Broiler is among the popular livestock raised as means of income generation among farmers in the Southeast. However, little is known about the effectiveness of ADP communication methods on broiler production among farmers in Anambra State, therefore, the need for this study. Simple random sampling was used to select 90 farmers for the study and validated interview schedule was used for data collection. Findings reveal that only 39.3% of broiler farmers in Anambra State had post secondary education and the mean farming experience was 7.34 years. Among the six ADP communication methods identified, only three Results demonstration (3.48±0.90); method demonstration (2.99±0.83) and fellow farmers (not X 3.57±0.99)) were indicated to be effective for the adoption of broiler production technologies among farmers. Farmers’ awareness of broiler technologies (b= 2.59; t = 3.157; p≤0.05) was influenced by the ADP communication methods disseminated to farmers by the extension agents. It was observed that the effective ADP communication methods were interpersonal. It was therefore recommended that extension workers and other stakeholders should intensify efforts in using mass media as communication methods in order to reach out to large number of farmers.

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