Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 20 ISSUE 1
Written by Adriana MOREA, Roxana VIDICAN, Ioana CRIȘAN, Mirela CIREBEA

In last few years agritourism sector in Romania showed a constant expansion and number of arrivals in agritourist accommodation units exceeded for the first time 1 million in 2018. Romanians still represent majority of customers accounting for more than 90% of tourists while foreigners accounted for only around 8%. Majority of foreign tourist were from EU countries by nationality were Hungarians, Germans, French, Polish and Italians. Data indicate that largest number of foreigners visited farms from macroregion I of development which corresponds to Transylvania and Crișana historical areas. Within this macroregion, Romanians preferred agritourist accommodations from county Brașov while foreign tourists showed preference for the ones from Harghita and Sibiu. Five counties display consistent positive trend between studied interval both for native and foreign tourists: Bihor, Cluj, Alba, Harghita and Covasna. Diversification of recreational and leisure possibilities provided on farms as well as outsourcing digital advertising could enhance the success of this enterprise.

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