Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 21 ISSUE 2
Written by Ivan Sergeevich NOVIKOV, Dmitriy Valerevich SERDOBINTSEV, Elena Aleksandrovna ALESHINA

In this article, we investigate classical and modern approaches to the formation of a scientifically grounded concept of information transformation based on the digitalization of a typical agricultural enterprise. In the context of weakening financial stability and a shortage of resources, the potential for lockdowns and quarantine restrictions, profitable operation of an agricultural enterprise is not possible without comprehensive automation and digitalization. In most cases, the introduction of digital technologies into real agricultural production is spontaneous and often intuitive, the "digital business model" in our view is a complex model of digital technological and management processes of an enterprise that characterizes the production, technological, innovation, financial and marketing strategies of the enterprise. in the process of creating added value of manufactured products, expressed in the form of a digital database and presented in the form of an information flow on a digital medium. We show that digitalization is not effective without full-fledged strategic planning and building a digital business model of an agricultural enterprise. Moreover, the classical approach to modeling may not be applicable, and the author's concept of building an integrated digital business model is preferable.

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