Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 22 ISSUE 1
Written by Andora Evelina SIMINA, Valentina Constanța TUDOR, Raluca Alexandra NECULA (RĂDOI)

The present paper aimed to identify the methods of promoting agritourism pensions, especially in the field of agritourism pensions in the area of the Apuseni Mountains. Aspects regarding the structure of the promoting way of the agritourism pension are systematically presented according to the development region, the gender and the age of the pension owner. At the same time, the paper evaluates the connection between the promotion on the Internet according to the development region and the classification category of the agritourism pension. It was also necessary to evaluate the link between promotion by participating in tourism fairs organized at regional, national level and the development region. The main research tool, that was the basis for this study, was the questionnaire applied to 110 managers of agritourism pensions in the Apuseni Mountains area. The data presented in the paper fully represent the answers given by the managers of the agritourism pensions mentioned above. Following the analysis, it was found that the most used and useful method of promotion, agreed by most managers is promotion with the help of the Internet.

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