Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 22 ISSUE 2
Written by Arina Oana ANTOCE, Elvis Ovidiu LOGIGAN

The paper analyses the Romanian wine consumer behaviour and expectations in 2021, based on a questionnaire administered online to a representative number of people, including 166 men and 97 women. The analysis is taking into account the gender, age groups and income groups, to point out the segments of consumers who are more interested in wine consumption and to find the most appropriate ways to stay informed and engaged, as well as offer some additional informal education. Evaluated aspects included the wine consumption frequency as a part of the diet, the preference for certain types of wines, the self-assessment of the level of basic knowledge of viticulture and winemaking and the interest to participate to organized wine events. The main findings show that 40.6% of the men and 18.6% of the women drink wine several times a week, most of those drinking wine several times a week being men in the age group of 40-49 years old (23.5%) and with a monthly income of over 5,000 RON. Also, it was observed that men tend to prefer dry red wines, dry white wines, semi-dry whites and semi-dry reds, while the women tend to favour sparkling wines, semi-dry rose wines, semi-dry aromatic wines, dry red wines and sweet white wines. Compared to women, men tend to be more confident around wine, especially those having faculty or master degrees declaring that they have average to above average knowledge on viticultural and winemaking practices. People interested and very willing to participate at wine events are men aged 40-49 and women aged 30-49. The study shows the particularities of the Romanian wine consumers, with implications for the wine market and event organisation.

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