Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 22 ISSUE 2
Written by Carina Andreia DOBRE, Adina Magdalena IORGA, Paula STOICEA

In contradiction with globalization, we meet the increasingly current of conservation of the traditional regional specificity of each area in Romania, the trend also found in other European countries. The study aims to promote the authentic traditional in a guest house representative for the sub - Carpathian Muntenia area. In this sense, we observe the development of rural tourism in the Sub Carpathian Muntenia area, presenting a case study based on a private tourism initiative. The guest house from "Satul Banului", Măgureni, Prahova, consists of a set of buildings organized in a specific smallholder property, which offers tourist services: accommodation, local gastronomy and tourist-cultural routes, all in the spirit of a peaceful, specific life. We argue for the traditional authentic value of each element, through a careful documentation that we will present punctually, using bibliographic references from the ethnographic and monographic literature as well as original local sources. Promoting the authentic Romanian, through a private initiative in tourism, proves to be a successful way, which draws attention to the traditional local specificity, helps to preserve the characteristic ethnographic elements.

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