Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 22 ISSUE 2
Written by Adina Letiția NEGRUȘA, Erika KULCSÁR, Oana Ruxandra BODE
The length of stay of a tourist is an index having a high significance for tourist destination management given that a longer length of stay leads to a higher occupancy hotel rate and higher revenues. The aim of the present paper is threefold. Firstly, it determines the average length of stay in the most popular Romanian Black Sea resort – Mamaia, for the four, respectively five-star hotels. Secondly, it concisely examines the extent to which the typology and nationality of tourists influence their average length of stay in this seaside resort. Finally, it examines the extent to which season’s year and the months of summer season influences the average length of stay. The data was collected from the platform Booking.com. The results indicate that, in Mamaia resort, the length of stay is mainly explained by the residential status of the tourists, their nationality and typology, respectively by the season’s month.