Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 20 ISSUE 3
Written by Rositsa BELUHOVA-UZUNOVA, Dobri DUNCHEV

The industrialization and mechanization of the agriculture in the 20^th century led to an increase in productivity and efficiency and development of large-scale farms. The environmental concerns and resource scarcity transform the models of agricultural production. The implementation of new technologies and digitalization led to evolution of precision farming. The aim of the study is to analyse the economic efficiency of precision technologies in soft fruit production and discuss the possibility of their implementation. The survey focuses on case studies analysis and presents the economic benefits of precision technologies. Opportunities for adoption of innovation in Bulgaria are also outlined. The methodological framework is based on the “Case study” approach. The survey shows positive economic effect of precision technologies on agriculture. On the other hand, the analysis indicated that there are significant differences in total costs and especially in the investment costs. This in many cases this is the main reason related to the limited implementation of innovations by farmers. The application of precision technologies is concentrated mainly in extensive production with larger holdings. It is necessary to encourage their application in high value-added sectors and benefit from the EU funds in the field of innovation.

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