Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 20 ISSUE 3
Written by Agnieszka BIERNAT-JARKA, Paulina TREBSKA

Recent studies on consumer behavior have shown that there is an increase in consumer interest in natural food from their own farm or plot. In practice, the share of households, where the concern for the health of family members and the state of the natural environment is increasing. Polish consumers, which use food self-supply, used to choose this form of satisfying their consumption needs for economic reasons in the past, and now they choose it for health or environmental reasons. Analysing the role of the consumer behaviour is decisive for the development of new consumption trends, to which food self-supply largely fits. A quantitative and qualitative study was conducted based on a questionnaire to determine the behaviour of Polish consumers related to food self-supply, which allowed to determine how many households consume products from their own production among the surveyed population and what factors determine the choice of this form of consumption. The level of food self-supply in the surveyed rural households was high, and their members also declared that they would continue to use this form of satisfying consumption needs in the future. They justified their choice by assuming care for their and their family’s health, traditions passed down from generation to generation, and financial considerations.

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