Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 23 ISSUE 2
Written by Dobri DUNCHEV, Rositsa BELUHOVA-UZUNOVA

Agricultural innovations are considered a key driver in overcoming the global challenges related to climate change, natural resources scarcity and food security. However, the features of agriculture increase the degree of complexity in the implementation and adoption of the innovations. The aim of the study is to observe the theoretical and empirical literature on agricultural innovations adoption and diffusion and to outline the main conceptual models, barriers and opportunities in these processes. The study results show that there has been diversity in research linked to agricultural innovations adoption methods and models and therefore lack of globally accepted methodology. The surveys in the field represent different perspectives and outline social, economic and marketing points of view in the innovation diffusion system, which highlight the major challenges and prospects. The broader acceptance of agricultural innovations requires interaction and linkages between different stakeholders, knowledge transfer and the active role of the institutional setting in shaping the processes critical for agricultural innovation adoption.

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