Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 23 ISSUE 3
Written by Radu Andrei IOVA, Daniela CREȚU, Oana Roberta CREȚU

In the time of technology and globalization, effective organizational communication is critical for a company success. In a continuous changing world, companies must take a strategic and effective approach to communicate with the employees, customers and third-party stakeholders. The objective of this paper focuses on the study of organizational communication in an international company, one of the largest providers of communication services in Romania, with office in Bucharest. The purpose of this paper is to analyze and evaluate the way the company manages internal organizational communication and to identify ways in which it can be improved, with the ultimate goal to contribute to increase the company performance and competitiveness in the market. The case study carried out within the analyzed company had as objective the evaluation of organizational communication from the employee perspective, for which purpose, we elaborated and applied a questionnaire with 10 questions, on a sample of 100 people, in which we captured both their perception of the relevance, the frequency or transparency of information received from managers, as well as their opinion regarding the level of communication within the company, respectively, the employees involvement in the communication process and in the improvement of the organizational communication. The satisfaction regarding organizational communication was evaluated positively by a majority of respondents (64%). The quality of information received regarding projects and changes in the company was positively assessed by the majority of employees (66%). Communication between departments was generally considered positively (59%), and communication between management and employees was considered adequate by most respondents (69%). Regarding the employees involvement in the process of improving the organizational communication, the majority of respondents (67%) stated that they were not actively involved in this process. The results of the study also provided a perspective of how internal communication may affect the employee performance and satisfaction, as well as potential problems or constraints that could be resolved to improve the effectiveness of organizational communication within the company.

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