Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 23 ISSUE 4
Written by Anka-Roxana PASCARIU, Marius-Ionuț GORDAN, Tabita-Cornelia ADAMOV, Tiberiu IANCU

The present work studied the role and efficiency of internal communication in the production activities within the agricultural structures in the Western Region of Romania. Internal communication can be a key element in addressing and solving the major challenges posed by the current competitive environment in the field.This research provides a comprehensive analysis of communication processes within organisations with an agricultural profile, addressing a knowledge gap in the research literature in this field, enhancing the understanding of the role of communication in agriculture. In this context, the main aim of this researchis to investigate various factors like flow, coordination, barriers, communicational efficiency, actuality, frequency, and the effectiveness of communication channels in the context of Western Romania’s agricultural holdings. The present study employs a quantitative approach, surveying 503 respondents from 40 agricultural holdings, and uses network analysis and correlation matrices in order to understand communication patterns and the relationships among these factors. The findings highlight the need for customized communication strategies to accommodate differences in age, education, and professional backgrounds among staff. They also stress the importance of using multiple communication channels for timely information exchange, the impact of channel choice on information flow, and the importance of addressing communication barriers. Overall, the study underscores the significance of strategic communication in agriculture for efficiency and coordination among employees, suggesting potential future research in this area.

[Read full article] [Citation]