Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 24 ISSUE 4
Written by Achim Daniel BĂLUȚĂ, Valentin-Dumitru-Ioan IVAN, Rareș IAGĂRU

The sustainable management of endogenous resources is a complex and current theme of global interest that promotes a territorial diagnosis model to highlight the specificity of the studied area and develop relevant strategic options for the development of the rural economy. The actuality of the research has a counterpart in the requirement of the development of the rural economy by the achievement of the modernization criteria and the preservation of the natural and anthropic heritage, and the complexity is highlighted by the orientation towards innovation in the sense of the adoption and implementation of technologies with low impact on the environment. Specifically, the research aims at the strategic diagnosis of Vaideeni commune in order to identify the endogenous resources and developing relevant strategies for their sustainable exploitation. Vaideeni commune is located in Vâlcea county and represents a remarkable area recently declared a tourist resort of local interest, rich in traditions and customs preserved unaltered. For the strategic diagnosis, the PESTEL model was used, the usefulness of which is recognized, because it allows highlighting the particular aspects of the studied community. The results of the PESTEL model allow the adoption of relevant measures to correct the rural economy and improve its resistance to the increasingly frequent changes occurring in the environment. Next, the SWOT analysis was used, doubled by the realization of a focus group with key local factors and specialists, concerned with the development of the rural economy. The general conclusion derived from the results obtained when applying the PESTEL and SWOT analysis models highlights that the sustainable development of the rural economy is closely related to the territorial specificity and is supported by the community that gives life to and maintains the territory that belongs to it.

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