Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 25 ISSUE 3
Written by Dana Elena MURARIU, Daria LOGINOVA, Jonas INDERBITZIN, Stefan MANN

This study intends to determine the evolution of the attitudes to “vegetarian”, “vegan”, and “meat” between 2012 and 2022. For this purpose, cloud plots and qualitative and regression analysis employing 162,000 tweets between 2012 and 2022 were used. The comparison showed patterns such as “chicken” vanishing from meat-related tweets but remaining in vegan tweets. Also, the results showed that the discourse around meat was shaped by hedonism, first emphasizing enjoyment and then sympathy, followed by the strong matter-of-factly will for its enjoyment. The discourses around vegan and vegetarian food were much more shaped by promoting healthy diets and, particularly in the early phase of the period examined in the analysis, by exchanging recipes. Unlike previous studies that focused on short-term trends or limited data sets, our work offers a decade-long perspective, highlighting the dynamic nature of food-related attitudes toward dietary choices.

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