Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 16 ISSUE 1
Written by Wiesława KUŹNIAR, Lucyna WITEK

This paper presents the importance of traditional regional products as unique sales propositions in tourism. Apart from a critical analysis of the literature relating to its subject matter and presentation of information from websites, a research method using a questionnaire survey is also used. The survey was conducted in 2014, among 246 respondents – inhabitants of the province. A casual non-random selection was used. On the basis of the analysis of the literature carried out, and as the author's survey also showed, both manufacturers and potential tourists are interested in the use of traditional regional products in rural tourism. The preferences of tourists regarding the desire to consume traditional products when in rural areas strengthen with age and education.

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