Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 20 ISSUE 1
Written by Alina MARCUTA, Agatha POPESCU, Cristina TINDECHE, Carmen ANGELESCU, Liviu MARCUTA
Starting from the important role that consumer perception plays in the success of a business, in this paper we set out to analyze their perception of the apple juice obtained from an agricultural farm in Dambovita county. The study was attended by 103 respondents who were asked a questionnaire consisting of 12 questions, the survey taking place face to face. The data were processed using statistical methods, being interpreted using the Likert scale and highlighting that the product is rated with an overall score of 4.08 points out of a maximum score of 5 points. Based on this study, the owners want to know both the consumers' perception of the apple juice they produce and market, as well as finding solutions to improve their marketing activity so that their products are as attractive as possible, and then to leads to increased market share and the profitability of the activity.
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