Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 23 ISSUE 3
Written by Marianna VASILCHENKO, Elena DERUNOVA, Anton VORONOV, Maria RGEVSKAYA

Currently, in the agro-industrial complex, the problem of import substitution of key technological solutions, innovative resources and digital technologies is becoming increasingly important for increasing agricultural production. The aim of the article is to study the prerequisites for accelerating the introduction of innovative and digital products in the agro-industrial complex based on NBIC convergence in the context of digital transformation and improving methods for stimulating demand for them. The article clarifies aspects of the phenomenon of NBIC convergence and its impact on the technological structure of economies. The analysis of indicators characterizing the dynamics of the volumes of innovative goods and services in the context of industries was carried out. An assessment is given of indicators of the digital economy in 2021. It is substantiated that at present the nature of the implementation of NBIC technologies is of a point nature, mainly in the leading agricultural holdings. According to the results of expert surveys, points in growth in terms of the development of digital transformation conditions have been identified. Directions for the development of strategic priorities are proposed in terms of optimizing the cost of introducing digital technologies, increasing digital literacy and competencies of employees, creating mechanisms to subsidize the development of domestic innovative and digital products, as well as stimulating demand for them. The practical significance of the results of the study lies in the possibility of their use in the development of a strategy for the scientific and technological development of Russia.

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