Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 13 ISSUE 4
Written by Aurelia LITVIN
The main problem facing businesses today is not the scarcity of goods, but the scarcity of customers. Most entrepreneurs can produce many more goods than consumers are able to buy. This overcapacity is a result of each competitor desire to increase market share at a rate impossible and causes, in turn, extremely high. This has led to increased role in the promotion and marketing activities due to increased management attention on export promotion.
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