Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 18 ISSUE 4
Written by Elena ILIEVA
The main purpose of the article is to reveal the type and level of timeshare integration in the rural tourism. In this connection the nature and specifics of hospitality timeshare are investigated and briefly explained. Special attention is paid to the main representatives of the timeshare industry in rural areas. The timeshare owner is researched and segmented, whereby the author suggests short customer profiles of them. The timeshare developer, on the other hand, is also explored and the typical timeshare businessman in rural areas is pointed out. In conclusion, the author comments the role and meaning of the timeshare industry for the development of rural areas.
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