Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 24 ISSUE 3
Written by Khairul Hisyam KAMARUDIN, Mohamad Fadhli RASHID, Virginia Dorrie Anak LIBIN

The captivating allure of Sarawak lies in its ethnic diversity, rich cultural heritage, and abundant natural resources, which serve as key assets for the development of sustainable community-based tourism (CBT) ventures in rural communities. However, realising this potential requires strong and continuous support from local stakeholders. Hence, this study explores the potential for sustainable CBT in Sarawak’s Song district, focusing on the Iban community. A total of 68 respondents participated in a questionnaire survey conducted between April and July 2022. From the descriptive data analysis, the study found a strong connection between the Iban people and their traditions. This connection, along with the community’s possession of traditional knowledge, has resulted in active participation in cultural events and activities at the village level. This study concluded with recommendations for enhancing the conservation of traditional culture and natural resources, and active participation in the planning and management of successful and sustainable CBT for rural development.

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