ISSN 2284-7995, ISSN Online 2285-3952
     

    A STUDY ON STRATEGY DETERMINATION IN THE EGG POULTRY SECTOR IN TÜRKIYE THROUGH SWOT AND SOR ANALYSIS

    Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 25 ISSUE 3
    Written by Mehmet IŞIK, Mevlüt GÜL

    In this study the current status of the egg poultry sector in Türkiye was examined, taking Afyonkarahisar, Manisa, and Konya, where production is most intensive, and Antalya, Burdur, and Isparta as examples. Research data were obtained through face-to-face interviews conducted with 68 egg-producing enterprises selected using the stratified random sampling method. Within the scope of the SWOT analysis, the strengths and weaknesses of the sector, along with opportunities and threats, were identified, and these findings were further evaluated from a strategic perspective through the SOR (Strategic Orientation) analysis. The research findings indicate that increasing domestic raw material production and reducing dependency on imports are essential for lowering feed costs. Furthermore, to ensure continuity in the egg market and maintain price stability, it is crucial to develop technological infrastructure that allows eggs to be preserved for longer periods in liquid or dried forms. Extending the shelf life of eggs and encouraging a shift toward high-value-added products will enhance competitiveness in both domestic and international markets, thereby contributing to the sustainability of the sector.

    [Read full article] [Citation]

    ISIK M., GUL M. 2025, A STUDY ON STRATEGY DETERMINATION IN THE EGG POULTRY SECTOR IN TÜRKIYE THROUGH SWOT AND SOR ANALYSIS. Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 25 ISSUE 3, PRINT ISSN 2284-7995, 533-536.

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