Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 25 ISSUE 3
Written by Petia BRANZOVA

This study explores the role of functional foods within contemporary nutrition and health-oriented lifestyles. It discusses their scientific foundations, technological innovations, and regulatory frameworks, while offering a detailed SWOT analysis based on examples from countries such as Germany, France, Bulgaria, Japan, and the United States. The analysis draws on a range of sources, including scientific literature and institutional data from EFSA, WHO, and FDA. Methodologically, the work combines literature review, comparative analysis, and assessment of market trends. The findings suggest that functional foods contribute positively to metabolism, immune response, and cognitive health, though the sector faces notable challenges such as high production costs, strict regulations, and significant investment requirements. The study concludes that sustainable development in this field will require greater transparency, cross-border collaboration, and ongoing innovation.

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