Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 25 ISSUE 3
Written by Muammer MESCİ

Akçakoca is a district in Türkiye known for its unspoiled natural landscapes, historical landmarks, and rich cultural heritage. For the past 50 years, it has played an important role in tourism and is strategically located at an equal distance from two of the country’s largest cities. Alternative tourism is new opportunity for Akçakoca district besides mass tourism. The goal of this research study is to assess Akçakoca region potential to develop rural tourism. To achieve this, the perspectives of local residents engaged in rural tourism were examined. A quantitative research approach was adopted, and data were collected through face-to-face surveys. Using a convenience sampling method, responses from 175 participants were analyzed. The findings indicate that in order to enhance rural tourism in Akçakoca, greater emphasis should be placed on investment, promotion, and infrastructure. Expanding tourism activities throughout all four seasons, increasing local awareness, and distributing tourism revenues more evenly are seen as key steps toward sustainable regional development. Furthermore, collaboration among local authorities, tourism enterprises, and the community is essential for designing effective strategies. In this regard, encouraging greater participation of women and young people in tourism initiatives is expected to strengthen the positive impact of rural tourism on the local economy.

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