Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 25 ISSUE 3
Written by Carina DOBRE, Adina IORGA, Paula STOICEA, Ion CERTAN, Irina-Adriana CHIURCIU, Elena DIACONU (TOMA)
This study intends to evaluate the evolution and current state of Romania’s tourism sector, with a particular focus on the effects generated by the COVID-19 pandemic and the strategic directions pursued in the post-pandemic context. The analysis highlights the main structural transformations within the tourism market, shifts in tourist behaviour, and the necessary adaptations of the sector to both the challenges of the pandemic period and the requirements of the recovery phase. The analysis relied on both quantitative and qualitative data. Statistical indicators on tourism dynamics, structure, and trends were drawn from the National Institute of Statistics’ database and the White Card of Tourism in Romania, 2024 edition. Key metrics such as bed capacity, tourist arrivals, overnight stays, and occupancy rates were compared for 2019 and 2023 across regions and types of accommodation. Additionally, data from a survey of 705 tourism operators captured perspectives on income evolution, risk factors, financing, human resources, and digital sales channels. This mixed-method approach enabled a comprehensive assessment of how Romania’s tourism sector has evolved and adapted in the post-COVID context. Among the main results of the study, we note the following: domestic tourism has developed due to Romanians' growing preference for local destinations amid the uncertainties associated with international travel; an increased preference for online booking platforms; and a greater demand for personalized travel, with tourists prioritizing safety and health measures. The results highlight the strength of the Romanian tourism sector, which, despite challenges, has a substantial potential for growth, particularly through innovative digital technologies and sustainable practices. Furthermore, the study suggests that ongoing adaptation to evolving consumer preferences and the development of local tourism infrastructure will be essential for sustaining this growth.
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DOBRE C., IORGA A., STOICEA P., CERTAN I., CHIURCIU I.A., DIACONU (TOMA) E. 2025, ASSESSING THE ECONOMIC AND SOCIAL EVOLUTION OF TOURISM IN ROMANIA: NAVIGATING POST-COVID CHALLENGES. Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 25 ISSUE 3, PRINT ISSN 2284-7995, 335-342.
