ISSN 2284-7995, ISSN Online 2285-3952
 

Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 22 ISSUE 1
Written by Liviu MARCUTA, Agatha POPESCU, Alina MARCUTA

The world is constantly changing, both in terms of consumption habits, consumption patterns or consumer attitudes. Therefore, producers must pay much more attention not only to the products obtained, but also to the way in which these products are promoted and reach these consumers. That is why the marketing techniques had to keep up with these changes and which led to the separation of new promotion channels and new ways of promotion, all with the aim of increasing sales. In this paper we aim to discuss sensory marketing that starts from the data provided through sensory analysis tests that aim to either identify sensitive points that appear in technological schemes or extend the life cycle of products, in the end, they aim at both consumer satisfaction and ensuring profit for producers. The research methodology involved reviewing the literature, collecting information through questionnaires to which the valid answers belonged to a number of 127 respondents. The data processing was done using descriptive statistical methods and the Likert scale, and the interpretation of the data allowed us to draw conclusions about how the relationship between sensory analysis and sensory marketing could be used so that the results are used as efficiently as possible.

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MARCUTA L., POPESCU A., MARCUTA A. 2022, USING SENSORY ANALYSIS AND SENSORY MARKETING AS MODERN MEANS OF SATISFYING CONSUMER PREFERENCES. Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 22 ISSUE 1, PRINT ISSN 2284-7995, 399-406.

Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 22 ISSUE 1
Written by Marina Yevgenievna KADOMTSEVA, Andrej Vladimirovich BOGDANOV

The climate trend today is reflected in the national, regional and sectoral socio-economic strategies of both developed and developing countries. Most often, the climate trend is presented in the form of predicted values of temperature increase on the Earth's surface by 1.5-2.0 degrees and the facts of the occurrence of the most probable weather risks. Practice shows that when making forecasts of socio-economic development, adverse hydrometeorological phenomena are not included in the system of significant and naturally occurring factors. Therefore, they do not find the necessary reflection in strategic documents. At the same time, weather anomalies systematically cause material and economic damage. The authors put forward a hypothesis about the significance of the factor of dangerous weather phenomena in the system of climatic factors that determine the level of agricultural production development and structural changes in the branches of the agro-industrial complex. The scientific task, to which the study is directed, is to establish a causal relationship between climatic parameters and production and economic indicators of the efficiency of the crop sub-sector. For this, a unique database was collected, which included values systematized by types of weather anomalies over the past 30 years in the context of the constituent entities of the Russian Federation. This made it possible to determine the most typical dangerous weather phenomena for different regions that cause material damage. In the sub-sector of crop production, these are wind, heavy rains, extreme fire hazard and a combination of these phenomena. A clear relationship has been established between their number and the dynamics of crop production. The most vulnerable categories of producers to each type of hazardous weather phenomena have been identified. The relationship between climatic variables and economic efficiency of the crop production sub-sector is determined. The results of the analysis will serve as a justification for the need to take into account dangerous weather phenomena in the system of the most meaningful trends when predicting the impact of climate change on agricultural production and food security of the country. This will contribute to the development of relevant sectoral and regional adaptation strategies in the face of the onset of the most probable natural and climatic risks.

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KADOMTSEVA M.Y., BOGDANOV A.V. 2022, WEATHER RISKS AS DRIVERS OF STRUCTURAL SHIFTS IN AGRICULTURE IN THE RUSSIAN FEDERATION. Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 22 ISSUE 1, PRINT ISSN 2284-7995, 273-284.

Published in Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 22 ISSUE 1
Written by Cristian Mihai ENESCU

Since centuries, the collecting of non-timber forest products (NTFPs) represented one of the main human activities. Initially, the forest products were used in nutrition and traditional medicine, but with the development of society, they became significant sources for different industry branches. Romania has a long history and tradition in harvesting and using NTFPs, hundreds of species being of great interest nowadays. Along the Romanian Carpathians and their nearby territories, several communities are very active in collecting, processing and marketing of NTFPs. The aim of this study was to assess the collecting and marketing potential of NTFPs in Horezu locality (Vâlcea County). The methodology consisted in a questionnaire with 11 questions that was applied in one hundred households across Horezu during April 2020. Collecting of NTFPs represents a current activity, a high share of the inhabitants being interested in obtaining additional income for their family by selling the products either raw or processed. Due to the tourist potential of Horezu, the local people are motivated to collect considerable quantities of certain NTFPs, such as edible mushrooms, wild berries and medicinal plants. The diversification and the intensification of collecting and trading of NTFPs should be done in a sustainable way.

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ENESCU C.M. 2022, WHAT IS THE POTENTIAL FOR COLLECTING AND MARKETING OF NON-TIMBER FOREST PRODUCTS IN HOREZU (VÂLCEA COUNTY)?. Scientific Papers. Series "Management, Economic Engineering in Agriculture and rural development", Vol. 22 ISSUE 1, PRINT ISSN 2284-7995, 217-222.

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© 2019 To be cited: Scientific Papers. Series “Management, Economic Engineering in Agriculture and Rural Development“.

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